Citizens' willingness to support farmers' adoption of low crude protein diet in pig production.

Livestock farming has a detrimental effect on the environment since it generates a lot of gas emissions. In pig farming, the use of feed is among the substantial sources of animal farm emissions among the European Union. Nevertheless, the use of Low Dietary Crude Protein (LCP) may reduce the environmental impacts of pig farming and provide diverse ecosystem services (ESs). Concurrently, these pig diets alternatives may result more expensive than the conventional ones, which may negatively affect farmers' intention to adopt these alternatives. Citizens' payment for ESs may be a viable strategy to motivate farmers to implement more sustainable pig diets. The primary objective of this study is to assess the extent to which citizens of Catalonia (Spain) are willing to pay for the ESs generated by the implementation of a LCP diet in pig production. In pursuit of this goal, we conducted an online survey among 501 citizens, including a Discrete Choice Experiment. Participants evaluated three feed scenarios, and their choices were scrutinized using conditional logit model. Results revealed that citizens prefer the new pig diets, including both LCP and Very LCP (VLCP) diets, over the conventional pig diet. However, there is a clear preference toward the VLCP diet justified by their willingness to pay (WTP) of €67/year/adult.

Did the COVID-19 lockdown affect consumers' sustainable behaviour in food purchasing and consumption in China?

The COVID-19 pandemic situation has altered consumers' behaviour in food purchasing and consumption. This study, as a first attempt, assesses how the COVID-19 lockdown affects Chinese consumers' purchasing and consumption behaviour from a sustainability point of view. To reach this objective, a semi-structured questionnaire is designed, collecting data from 1006 participants. The food purchasing behaviour towards the importance of sustainable attributes (P), sustainable and healthy diets (D), and food waste (W) as three dependent variables are measured, and three binary logistic regressions are estimated. The results suggest that gender and age are relevant factors affecting sustainable behaviour. Household size has a significant effect on the healthy diet shift and food waste reduction. Risk attitude has a negative and significant impact on the sustainable purchase decision. In addition, consumers' food security, financial, and health risk perceptions are highly important factors in understanding consumers' sustainable purchasing and consumption behaviour. Consumers' subjective and objective knowledge levels regarding COVID-19 influence consumers' sustainability shift during the lockdown. The findings provide some practical implications for policymakers and stakeholders to carry out more socially acceptable policy actions that ensure consumers' sustainable purchasing and consumption behaviour during the COVID-19 pandemic.

Trends in Food Preferences and Sustainable Behavior during the COVID-19 Lockdown: Evidence from Spanish Consumers.

The COVID-19 pandemic poses a threat to global food security, and it changes consumers' food buying and consumption behavior. This research not only investigates trends in Spanish consumers' general food shopping and consumption habits during the lockdown, but also investigates these trends from the perspective of sustainable purchasing. Specifically, total food consumption (C), food expenditure (E), and purchase of food with sustainable attributes (S) were measured. Data were collected from a semi-structured questionnaire which was distributed online among 1203 participants. The logit models showed that gender, age, employment status, and consumers' experiences were associated with total food consumption and expenditure during the lockdown. In addition, consumers' risk perceptions, shopping places, trust level in information sources, and risk preference were highly essential factors influencing consumers' preferences and sustainable behavior. Consumers' objective knowledge regarding COVID-19 was related to expenditure. Furthermore, family structure only affected expenditure, while income and place of residence influenced food consumption. Mood was associated with expenditure and the purchase of sustainable food. Household size affected purchasing behavior towards food with sustainable attributes. This research provides references for stakeholders that help them to adapt to the new COVID-19 situation.

Why is the market for hybrid electric vehicles (HEVs) moving slowly?

Hybrid electric vehicles (HEVs) could be a good short term option to help achieve global targets regarding road transport greenhouse gas emissions. Several common and country-specific public policies based on price or tax rebates are established in order to encourage the adoption of HEVs. The present research empirically assesses market preferences for HEVs in Spain, looking at the role of subsidies. An interactive internet-based survey was conducted in a representative sample (N = 1,200) of Spanish drivers. Drivers are willing to pay an extra amount of €1,645 for a HEV model compared to a conventional vehicle, premium which is well below the price markup for these cars. Therefore, current levels of economic subsidies applied in isolation to promote these types of vehicles may have a quite limited effect in extending their use. Overall, it is found that drivers have clear misconceptions about HEVs, which affect their purchasing choices and perceptions. Therefore, a policy mix of various incentives (including informational campaigns) may be required in order to stimulate the demand for HEVs.

The incidence of calorie labeling on fast food choices: A comparison between stated preferences and actual choices.

In order to test the effect of calorie information on fast food choices, we conducted a questionnaire employing two types of stated preferences methods (the best-worst-scaling and intentional questions) and a follow-up randomized field experiment in a sample of 119 participants. This combined approach allowed us to test the internal validity of preferences for fast food meals across elicitation scenarios. The results showed that calorie information reduces the probability of selecting high calorie meals only in the questionnaire, while it did not have any significant impact on actual purchasing behavior in the field experiment. Thus, the findings show that there is a clear difference between the role of calorie information on immediate stated preference choices, and the relatively low level of responsiveness in real choices in a restaurant. We believe that the current results are quite suggestive, indicating the limits of predicting actual fast food behavior, and may open the way to using data sources that combine stated methods with field experiments.